![]() Firefly is Shazam for everything and can surface Amazon's vast treasure trove of data as well as prod you to take action. Rest assured that one key action will be to buy something. Will Amazon walk that line between walled garden helpful and handcuffing customers? Firefly is the technology that most epitomizes the Amazon approach. Amazon has done a few innovative things, but you'd need to spend a few days with the phone to really gauge if it was for you. I wonder about how much training AT&T reps can give to close a sale. There's also a learning curve since 3D effects will take time to get used to. Amazon can grab share, but look for the Fire phone momentum to build over time. Why? I need time to get used to the dynamic perspective technology and Amazon didn't dangle much on the pricing front to entice me. However, I wouldn't be the first in to buy the Fire phone. Let's revisit those questions and go over what we learned on Wednesday in Seattle:Ĭan Amazon's smartphone be more than a niche device? Amazon's channel and sales promotion means that the Fire phone can do well. Going into the event, I highlighted six questions about the Fire phone effort. Bezos' point with the Fire phone is that Amazon sweated the small things and launched features that with developer help could serve as strong evidence of the company's innovation. ![]()
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